Prius Plug-in and Online Order System
Frequently Asked Questions
When and where will the Prius Plug-in be available?
The Prius Plug-in will be available starting in the spring of 2012 in 15 launch states: Arizona, California, Connecticut, Hawaii*, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, Virginia, and Washington. Availability will open up to all other states in 2013.
*Prius Plug-in online ordering will not be available in
Why were these states selected first?
There are three key reasons why
· Most of the launch states have regulatory statutes that require
· The launch states contain 60% of our Prius owner population to date.
· Focusing on only specific states at launch allows
My dealership is not in a launch state. When will I get my first vehicles?
Our plan is to distribute Prius Plug-in nationally by 2013.
Can a customer outside of the first 15 states buy a vehicle in 2012?
Customers outside of the first 15 states can buy a Prius Plug-in; however, they must take delivery from a dealer within one of the 15 launch states (or receive a unit via a G-category trade from a launch state dealer).
Will dealers outside of the 15 launch states be able to service the Prius Plug-in?
Dealers across the country will have access to the training and tools required to service a Prius Plug-in around the time of the initial retail deliveries.
Why is
The target customer will generally be affluent, highly educated, and extremely knowledgeable about the product. They will expect a purchase experience that is as advanced and convenient as the product itself. Based on our positive customer response with the order system for the 1st and 2nd Generation Prius,
If a customer wants a Prius Plug-in, what should they do?
Customers signed up for priority registration should order the vehicle online, using our Online Order System. Those who are not preregistered can use our dealer locator tool to find a dealer in their area and check offline availability. Alternatively, customers can sign up at Toyota.com/prius-plug-in to be notified by email should online ordering open up to the general public.
What is the customer benefit of signing up for the Priority Registration?
By pre-registering customers will be allowed to place an advance order for a Prius Plug-in, ahead of the general public, from a dealership within the 15 launch states.
Customers who have not signed up for priority registration must wait until after the Priority Order Window has closed to place an order, and can only do so if there are remaining vehicles available.
When will customers be allowed to order their Prius Plug-in? When does the Priority Order Window open?
The Priority Order Window is scheduled to open in October. A firm date will be announced later.
Will the dealer have a role in the new Online Order System?
Absolutely. Each customer will ultimately conduct their transaction with the dealer of their choice. The order system will be designed to facilitate this transaction, and provide new vehicle tracking services for the customer.
Are registrants required to select a dealership?
Yes, customers must select their dealer prior to placing the order. Please note that registered customers can still select a dealership at any time.
Will the retail product be the same as the 2010 MY demonstration Prius Plug-in units? When will retail product information be available?
No, the retail product will include some improvements over the demonstration vehicle.
What are the key dates I need to know?
Here is a list of some key upcoming 2011 dates.
· Aug 22 Priority Registration closed
· This week Dealers can receive customer registration counts and contact information from their regional offices. Note that pre-registered customers can still sign up with the dealership of their choice!
· Early Sept Dealers can begin directly accessing customer registration counts and contact information via the Order System portal on Dealer Daily
· Week of Sept 6 Online Order System process training materials become available
· Sept 12 Global Prius Plug-in Hybrid Announcement (
· Sept 16 US Reveal of Prius Plug-in Hybrid; "Prius Live" web streaming event; Product training materials available
· October Priority Order Window for online orders opens for Priority Registrants. Specific date and time will be provided shortly.